Welcome
At PVFB Solutions, I bring 18+ years of experience in the food, beverage, and packaging industries—where margins are won or lost at the negotiation table and in flawless project execution.
I combine the role of trusted dealmaker with hands-on project leader: structuring global partnerships, aligning supply chain and operations, and delivering growth through cost optimisation and risk mitigation. From implementing Burger King’s supply chain standards (THT, temperature control, WMS) to leading €300M+ FMCG portfolios across Europe, I know how to turn complex challenges into measurable results.
PVFB Solutions supports FMCG brands, packaging companies, and equipment suppliers with tailored go-to-market strategies, value-based sales, and end-to-end project management. The focus: unlocking growth, protecting margins, and executing with precision.
Ready to solve bottlenecks and accelerate results? Let’s connect today.
Contact
Introduction
Strategic Sales & Supply Chain Solutions for FMCG
PVFB Solutions helps FMCG brands, packaging companies, and equipment suppliers unlock growth and efficiency through trusted dealmaking and hands-on project leadership. With 18+ years of experience in food, beverage, and packaging, we know how to align commercial strategy with operational execution—where deals are negotiated, projects are delivered, and margins are protected.
From introducing new products and entering fresh markets to optimizing sales efforts and supply chains, PVFB Solutions builds tailored go-to-market strategies that deliver measurable results. We don’t just design plans—we manage projects end-to-end, ensuring ideas are executed on time, on budget, and with lasting impact.
With deep expertise in the global beverage market, procurement processes, and retail dynamics, we add value at every intersection of sales, supply chain, and packaging. Our approach is grounded in value-based selling, cost optimization, and risk mitigation—so clients can grow with confidence.
If you’re ready to solve bottlenecks, accelerate projects, and secure long-term growth in FMCG, PVFB Solutions is your partner.
About Me
I’m Pieter Verhoeven — a trusted dealmaker and project leader with over 18 years of international experience in the FMCG sector, specializing in food, beverages, and packaging machinery. Throughout my career, I’ve led €300M+ portfolios, launched new ventures, and managed global strategic accounts, always with one focus: delivering measurable growth and protecting margins.
What sets me apart is the way I combine value-based selling with hands-on project execution. I don’t just negotiate deals; I ensure they’re implemented seamlessly across sales, supply chain, and operations. My framework [Sales Growth, Cost Optimization, Risk Mitigation] guides every engagement, ensuring clients gain clarity, efficiency, and lasting competitive advantage.
The result? Stronger partnerships, faster execution, and consistent performance improvement for FMCG brands, packaging companies, and equipment suppliers worldwide.
Experience
Global Account Director
Led international sales teams across EMEA, and Americas regions, managing relationships with Strategic Global Accounts.
Commercial Director
Developed new territories and built high-performing teams, exceeding targets by 30% and managed portfolio worth €200M+, negotiating complex multi-year agreements.
Key Account Manager
Managed portfolio of key accounts worth €50M+, negotiating complex multi-year agreements and expanding product penetration.
Product Manager
Developed and positioned food items like sandwiches, food snacks and salads for wholesale and retail success, driving market growth through strategic collaboration and trend insight.
Specializations
Food & Beverage Industry
Expertise in selling both primary and secondary packaging, as well as food items like snacks and salads, and alcoholic and non-alcoholic beverages, to wholesale and retail channels.
Packaging Machines
Extensive experience selling cutting-edge packaging solutions that help FMCG companies optimize production and meet sustainability goals.
Senior-Level Negotiation
Experienced negotiator adept at securing high-stakes deals and fostering long-term partnerships with key stakeholders across global markets.
Achievements
€5M+
Deal Size
Closed several multi-million dollar deals with major global brands
€200M+
Portfolio Value
Managed extensive client portfolios across international markets
30%
Sales Growth
Increased regional and global sales within two years
40%+
EBITDA Increase
Significantly improved profitability through strategic initiatives
Global Clientele
Multinationals
Long-standing partnerships with some of the world's largest beverage manufacturers, providing strategic solutions for production and packaging.
International Retail Chains
Collaborative relationships with global retail organizations, delivering innovative product solutions and merchandising strategies.
Regional Beverage Distributors
Strategic partnerships with distributors across key markets, optimizing supply chains and maximizing market penetration.
Food and Beverage Manufacturers
Trusted advisor to manufacturers seeking to enhance their packaging efficiency and product presentation.
Global Clientele
Strategic Partnership
Collaboration with Rockaseller
As an independent entrepreneur, I've joined forces with the Rockaseller platform (www.rockaseller.nl).
Together, we combine our expertise to deliver comprehensive FMCG market solutions.
This partnership enhances our collective ability to serve global clients with specialized sales strategies.